Founders Story


I’ve spent the last 10+ years in skin care, growing companies from scrappy start ups to powerhouses, and witnessing the compromise and dilution of the original mission along the way. This left me inspired to hold to a core set of values within a future company of my own.

Then while climbing with friends, and at a time when our public lands were under attack, I pulled a hand salve out of my pack and realized that all the skin care for the outdoors was utilitarian, filled with chemicals, and made for men in outdoor pursuits. I wondered why premium skin care could only be found within women dominated spaces, and it seemed to me that there was a natural bridge between functional beauty and the outdoors.

Our premium products are as natural as the places we play in, and are made with functional ingredients to help us feel our best, with a commitment to protect the wild spaces we love.